Local community real estate companies are using the expansive power of internet advertising and stylish web sites to reach larger audiences and to create critical databases of potential buyers. And they’re buffing up their image in the process.
Hometown business operators are more appealing to sellers, who like working and negotiating with the top banana rather than a subordinate from a crowd of lesser experienced sales associates. With the internet leveling the playing field, local real estate offices are succeeding in attracting, marketing and selling specialized properties to buyers outside of their traditional marketplace. But, if building credibility within the ranks of home sellers has worked for the neighborhood professional, hasn’t it helped the national companies as well? Yes, but to a much lesser degree as these guys have always had a national presence. When you add the low cost of web marketing to a small business’s advantage of community spirit, responsiveness, and customer rapport, it’s no wonder they can compete more effectively. How’s that for a one-two punch.
The internet is truly
a gateway to the world of business development.”
Fact or fiction? Fact.